Navigator: Contents

Measuring the pulse of the industry’s fast changing and immediate consumer environment, GameVision Navigator is an affordable monthly online Hot List, Purchase Intention and Advertising Awareness Tracker based on a robust and full cross sectional sample of gamers and potential gamers.

Navigator provides a better understanding of the pre-release demand for your titles and those of your competitors by tracking the purchase intentions of those who may buy your games.


Navigator helps:

• improve stock control

• understand advertising effectiveness and campaign timing

• manage retail relationships more effectively

• As with Compass, the format of the reports evolves according to subscriber demand.


Each wave contains:

• Industry Report
• Headlines – an executive summary
• Key Trends
• Unprompted Games Purchase Lists
• Unprompted Games Play List
• Game Purchase Intention
• Platform Popularity and Use
• Platform Purchase Intention
• Games Spending
• Games Spending on Downloaded Content
• Spending on Entertainment
• Leisure Activities Undertaken
• Hours Spent on Leisure Activities
• Un-weighted Sample Structure
• ‘Game Maps’


For each game tracked an excel Game Map is produced containing data tables and graphs which can be exported for inclusion in your own presentations and analysis. Game Maps include information on awareness, desired platform for purchase, who the game will be purchased for, purchase intention data and associated titles that might be purchased.

Subscribers not only receive Game Maps and data on their own paid for choices but all other subscribers’ choices are also included on an anonymous basis.

Click here to download an example of a Game Map.