Compass: Methodology and sample

Compass Europe currently covers UK, France, Germany, Italy and Spain.

Compass US is scheduled to launch shortly.

1) Market overview and analysis including up to date hardware and software sales
Provided by Nick Parker Consulting, it includes some data from the public domain.

2) Hardware ownership, usage and penetration
“Omnibus”. Sample of 23,000 face-to-face per annum aged 6+.

3) Usage and attitude survey
“Gamers’ Survey”. Sample of 10,000 online per annum aged 10-45. Analysed by Arkenford.

4) Qualitative Report
Undertaken by Some Research and their international partners. Qualitative methodologies and samples vary but include:

• Depth interviews

• ‘Sonar’ (mini-depth interviews with rolling recruitment)

• Group Discussions

• In home participant research