Navigator: Methodology and sample

Navigator uses an accurately calibrated sample of ‘active gamers’ based on Compass data as well as near market gamers.

The definition of an ‘active gamer’ for this survey is one who has bought a videogame in the last 12 months. The definition of an active console is one on which the respondent has played a game in the last month.

In order to protect the quality of the data no gamer is asked about more than 50 up and coming titles.

Navigator has potential for further growth in terms of sample size, geographical scope and frequency.


Navigator Europe
The annual sample is 23,000 gamer/near gamers aged 10-45 in each of the UK, France and Germany. 50 titles are tracked per wave.

Navigator US
The annual sample is 9,600 gamers/near gamers. 50 titles are tracked per wave.

Publication
Navigator typically publishes monthly apart from during the build up to the Christmas period. During this period (from October to December) a wave is published every two weeks.

Navigator is analysed and compiled by Arkenford.